About the Role
Reporting to the senior brand manager as content manager, you will build, execute, and oversee content strategy to grow brand awareness, nurture internal culture, increase organic leads, and improve customer retention.
You will have five motivated, direct reports to help you achieve this, including an in-house copywriter, an outsourced copywriter, an SEO specialist, a social media content specialist, and a social media engagement specialist. It will be up to you to create and cultivate the strategy that brings them all together.
This role is crucial to bringing our brand to life through compelling storytelling and positioning our voice on the market. In exchange, we will emphatically support your desire to acquire new skills and be an expert in the field of content marketing and digital marketing campaigns.
This is currently a remote position with close, daily team interactions. We are a diverse, collaborative, and welcoming team.
Requirements
Responsibilities:
Develop and execute the overarching content marketing strategy in line with MPS’s brand and growth targets.
Develop and implement client-specific content assets and plans with the primary goal of increasing SEO traffic and conversions; coordinate execution with content producers.
Develop a content plan and execute the content calendar for short- and long-term content goals.
Manage tasks with copywriters and ensure that our brand voice and tone is respected and well articulated across all content assets (website, emails, blogs, and social media).
Understand different language styles that appeal to various target markets.
Produce and interpret copywriting briefs to understand project requirements.
Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects to create original concepts that result in effective and compelling communication (e.g., email campaigns and landing pages).
Manage relationships with external partners (freelance writers and other agency partners).
Brainstorm ideas and concepts for the wording and written tone direction with the senior brand manager and other members of the creative team.
Produce or review written content with short deadlines and quick turnaround.
Research written content trends in the merchant payments industry.
Requirements
Three years of experience working on a content team as a copywriter or SEO copywriter, or experience with social media, digital storytelling, etc.
Two years of proven experience as a content manager overseeing a team of varied skill sets (i.e., SEO, social, copywriting)
Excellent creative and digital storytelling skills.
Candidates with experience targeting SMBs for financial or payment processing industries get extra stars.
Experience testing and optimizing responsive landing pages and emails.
Experience with search engine optimization best practices.
About the Company
Established in 2007, Scorpio Empire international has defined itself by creating unique products and innovative business models. empowering companies around the world.
Our expertise allows our clients to create superior products and increase uptime and energy efficiency in their manufacturing and procurement operations.
With a clear vision of where key industries are headed, and a strong understanding of how global trends are evolving, we help customers stay ahead of the market and reach their goals by thinking around obstacles. We help you create solutions to complex sourcing manufacturing and engineering challenges.